What's up with this?

I have a lot more on Comic Sensei which I'll post over the weekend. In the mean time I just learned of another review site from one of my readers that at first seems like it might be legitimate, but then I just scratched a little bit and now I am not sure about them. The site is:

http://whenrunninginplace.com/index.php

I sort of like the premise; they say they look at all the review sites online, then average all the reviews to come out with their scores.

Then I did a quick search and found they created this site August 3rd, 2007 and their site is hosted in Arizona by godaddy.com. Their IP comes back to a Chicago location and their mailing address is a PO box in San Diego, care of a company called 4morehits.com which comes back to a Washington State address. Then when I research 4morehits.com it comes back to godaddy.com again.... which by the way is also Comic Boys host...Seems they don't want to be found. This is real confusing stuff...Why would a legitimate site not give a clear indication of who they are? I guess I'm getting old, but I always want to know who I'm talking to before I believe what I'm being told. From their site:

ABOUT US

"When Running was created to help people like you get an objective view on all the reviews written about treadmills and ellipticals ........"

Doesn't it seem that all these review sites start out with the same BS? They just want to HELP YOU...if I was a consumer looking for info and read that opening line, I would question WHY? I read the whole section "About us" and never learned anything about who they are or what qualifications they have. Take a look below and look at their site....leave a comment letting me know what you think about these guys:

From When running's FAQ

6) How do I contact When Running?
You can contact When Running by either clicking on the About Us tab and sending us a message, or sending us via mail at the following address. 4MoreHits.com, LLC, Attn: When Running, PO BOX 34515, San Diego, CA, 92163

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When I search 4morehits.com I get this:

Contact Info
Owner 4MORE Hits.com, Inc.
Email info@4morehits.com
Phone +1 425 483 6815
Address WoodinvilleWA 98072USA

==================================

When I look up whenrunninginplace.com I get this information:

Domain Name: whenrunninginplace.com
Status: ok
Registrar: GODADDY.COM, INC.
OrgName: GoDaddy.com, Inc.
OrgID: GODAD
Address: 14455 N Hayden Road
Address: Suite 226
City: Scottsdale
StateProv: AZ
PostalCode: 85260
Country: US
Expiration Date: 2008-08-03
Creation Date: 2007-08-03
Last Update Date: 2007-08-03
Name Servers: ns35.domaincontrol.com ns36.domaincontrol.com
Extended Info
IP Address: 208.109.14.76
Website Status: active
Server Type: ApacheCache
Date: 2007-09-21 05:01:44

=======================================================

When I look up whenrunninginplace.com IP address I get this:

Address to locate: 208.109.14.76
Country Code: US
Country: United States
Region Code: USIL
Region: Illinois
City Code: USILCHIC
City: Chicago